Rob McCarthy

Identity. Print. Web.

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Principled Wellbeing

Principled Wellbeing is a company set up by husband and wife, Peter and Sue. They wanted an identity and website which clearly defined their ‘three principle’ teachings in a way that would be approachable to many different audiences, from businesses to single parents. The phrase ‘corporate-friendly’ was used as a basis for the development of a fully functional identity. This identity was implemented across the website and will be used in future print work.

Completed whilst at WDL © 2010
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