Rob McCarthy

Identity. Print. Web.

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WDL Promo

Upon starting at WDL I was enlisted in redeveloping the companies profile. Initially an identity was designed along with branding guidelines which carried through into the business stationery and also a redesign of the website. Branding guidelines were put into place to ensure the consistency of the company profile. WDL wanted to move further into design and not just development, with the new identity in place this would be a successful transition.

Further developments within the company were also put into place, such as the use of briefing documents. Promotional packs were also sent out to existing clients which consisted of recent design work in order to promote the new aspect of the business.

WDL are now both a design and development company, successfully competing in both sectors.

Completed whilst at WDL © 2010
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